In The Hotseat
ITHS Ep 36: Removing the Squish: Understanding Value For The Actual Outcome You Want
We are diving into understanding how to measure 'value'. From questioning if a year-long wait for payoff is just a prolonged disappointment, to dissecting the output vs. outcome enigma. We'll explore the importance of measuring value correctly, the shaky ground of NPS as a value compass, and the renewal riddle. Does B2B vs. B2C change the value game, or is it just a different emotional rollercoaster?Join Jody Spencer and Thomas Wieberneit as they put Diane Gordon, Chief Customer Officer at Yottaa and Value-based SaaS Growth Advisor, #ITHS.
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