We've been celebrating this being the 15th year we've been doing the CRM Playaz. And just last week Esteban Kolsky had Doc Searls on #WhisperedInsights to mark 25 year since he co-authored one of the most influential books on the industry, The Cluetrain Manifesto. But ten years before that Jon Ferrara, founder of Nimble and industry pioneer, co-founded Goldmine - which along with ACT! put us all on the path to where we are today with CRM/CX. So we are excited to have Jon back again to share his thoughts how things were back in the beginning, and to hear what he has to say about where we are today. And, of course, we can't do a Playaz ep without Stump the Godfather!